Master’s Thesis

Teaming up with a Creative Direction student, we created an extension brand called KnittyGritty based on its parent company, Wool and the Gang. As the co-founders of KnittyGritty, we are committed to ethical and sustainable practices to reinvent products from our closets.

Message: Building and maintaining positive relationships with our clothing by making, doing, and mending.

Purpose: Knitty Gritty was created to share the knowledge of basic sewing and knitting skills with our customers to help them learn how to be more sustainable in their wardrobes. Using the ideas of "make, do, and mend," we can help our customers spark joy in their daily clothes again and give them a new purpose.

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